Role comparison

Estate agent and buyer-side negotiator: different roles that run in parallel

Last updated · August 2026

This is not a choice between one or the other. Your agent sources listings, arranges viewings and handles the provisional agreement and completion. Pactum does one thing: analyse the price from the buyer's side and negotiate it.

The difference is scope and who pays, not who is more professional. You can keep your existing agent and still get an independent view on price.

This page explains the split in roles. It does not value any individual flat or recommend an offer.

Side-by-side comparison

AreaEstate agentPactum Advisor
Property sourcingProvides and filters listingsDoes not source listings
ViewingsArranges and accompanies viewingsDoes not arrange viewings
Transaction processProvisional and formal agreements, mortgage and solicitor coordinationNot involved in the transaction process
Price analysisMarket context and asking-price informationIndependent review of comparables, valuation and asking-price position
Negotiation focusBringing both sides to a dealLowering the buyer's transaction price only
Commercial alignmentCommission typically paid by both sidesPaid by the buyer only, and only on a successful reduction
Buyer's roleFollows the agent's processBuyer leads the price decision

An agent's income is tied to a completed deal — standard market practice, not a criticism. It simply means that on price, a second perspective that answers only to the buyer is useful.

How the two work together

  • You continue viewing through your agent and identify a target flat.
  • You send that flat's asking price and details to Pactum for a confidential assessment.
  • If we see negotiating room and accept the case, we act for you on price.
  • The provisional agreement, mortgage and completion stay with your agent and solicitor as usual.

How the fee works

The fee is (asking price − final transaction price) ÷ 2, invoiced only at the signing of the provisional agreement. No reduction, no fee. Agency commission and our fee are separate and do not overlap.

Sources and method

  • Written from general Hong Kong secondary-market transaction practice and Pactum's engagement experience.
  • Commission arrangements describe market convention; your own agency terms govern your transaction.

What this page does not provide

No property valuation, offer recommendation or unit-specific negotiation strategy.